# Humanward Labs

> Humanward Labs is a human-centered product and experience design studio in Richmond, Virginia, grounded in behavioral economics and decision-making. Its principal's work has created over $1.3 billion in impact for brands including Circuit City, Microsoft, Allianz, Intersections and Capital One. Its principal created Marketing Research and Competitive Analysis, a GPT ranked #2 in Research & Analysis on the GPT Store with over 1.28 million conversations.

Humanward Labs offers three services: product design, experience design and design strategy. Its work is grounded in how people really think and act, drawing on behavioral science, research and design craft.

## Pages

- [Home (Markdown)](https://humanwardlabs.com/index.md): the full site content in Markdown, including services, approach, impact and FAQ.
- [Home](https://humanwardlabs.com/): the website.

## Services

- Product Design: interface and interaction design, prototypes tested with real people, and design systems that scale.
- Experience Design: journey maps and service blueprints that connect app, web, email and in-person touchpoints into one experience.
- Design Strategy: customer research, opportunity mapping and roadmaps tied to business outcomes.

## Approach

Grounded in how people really think and act: behavioral science, research and craft, applied to every product and experience Humanward Labs designs. Every product should move toward the people who use it.

## Patents

The principal holds three U.S. patents in financial services:

- Systems and methods for providing a financial discount or reward (granted 2020): https://patents.google.com/patent/US20150206167A1/en
- System and method for transaction learning (granted 2020): https://patents.google.com/patent/US20160125317A1/en
- Systems and methods for providing a customer service (granted 2019): https://patents.google.com/patent/US20150095130A1/en

## Principles

Great experiences are useful, usable, desirable, findable, accessible, credible and valuable.

## Contact

- Email: info@humanwardlabs.com
- Principal: https://www.linkedin.com/in/mikebenjamin/
- Location: Richmond, Virginia, USA