Building something people need to understand, trust and use?
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Behavioral science, research and craft, applied to every product and experience we design.
Ranked number 2 in Research & Analysis on the GPT Store
A GPT created by our principal.
Each one started with how people really handle money.
The screens and flows people touch.
Product Design
The screens, flows and features people touch. Designed so the next step is always obvious.
Every touchpoint, one connected journey.
Experience Design
Every touchpoint, connected into one journey. From first look to loyal, with nothing in the way.
What to build first, and why.
Design Strategy
Where design creates the most value, and what to build first. Decisions grounded in how people really behave.
Humanward Labs is a human-centered design studio in Richmond, Virginia. We offer product design, experience design and design strategy for companies building digital products and services.
Human-centered design starts with the people who will use a product. Research, prototyping and testing with real users shape every decision, so the result is useful, usable and trusted.
Behavioral economics studies how people really think and act: through shortcuts, habits and emotion, not pure logic. We use it with research and testing to design products that fit the way people really behave.
We design AI-powered products around the people who rely on them: clear interfaces, honest explanations of what the AI is doing, and controls people trust.
Our principal’s work has created over $1.3 billion in impact for brands including Circuit City, Microsoft, Allianz, Intersections and Capital One. Our principal also created Marketing Research and Competitive Analysis, ranked #2 in Research & Analysis on the GPT Store with over 1.28 million conversations. Our principal also holds three U.S. patents in financial services, for rewards applied automatically at checkout, machine-learning transaction categorization and automated customer service.
Select “Let’s talk” on this page or email info@humanwardlabs.com. Share what you’re building and where people get stuck. Every message is read and answered personally.
Tell us what you’re building. Every message gets a personal reply.
Let’s talk.